Tenant Placement & Marketing
Empty properties cost money every day they sit vacant. A rental near IUPUI sat on Zillow for eight weeks last fall with a terrible listing – blurry photos, no description, and a price $200 above market. The owner finally dropped the price twice and accepted a marginal applicant just to stop the bleeding. Better marketing from day one would have saved him thousands.
Our tenant placement & marketing starts with professional photos. high quality videos, and detailed property descriptions. We shoot every room in good light, highlight features that matter to renters, and write listings that show up in searches. The marketing goes live on Zillow, Apartments.com, Facebook Marketplace, Craigslist, and our own website simultaneously.
Pricing comes from our leasing market analysis of comparable properties in the neighborhood. We know what similar homes in Broad Ripple are renting for versus properties in Lawrence or Beech Grove. The goal is finding the sweet spot where you get top dollar without sitting empty for weeks because the price is unrealistic. We also give you weekly status reports to help us make sure we are priced properly.
Showings happen fast and professionally. We respond to inquiries within an hour during business hours, schedule showings that fit prospective tenants’ schedules, and pre-screen people before we unlock the door. No more random strangers showing up unannounced or people touring who can’t possibly qualify.
The placement process includes our owner-protective tenant vetting for every applicant. We collect applications, run background checks, verify income and employment, and contact references. You only see applications from people who have already cleared our screening standards.
We also start marketing before properties are vacant when possible. Our move-out & turn coordination timeline includes listing properties that are getting ready to turn. Qualified applicants can apply while work is being completed, so new tenants are ready to move in as soon as the property is ready.
Indianapolis renters increasingly expect online applications, electronic lease signing, and quick turnaround. Our residential lease preparation includes digital tools that make the process smooth. Tenants can apply from their phones, sign leases electronically, and set up rent payments before move-in day.
Property owners across Marion County choose us because we fill vacancies faster than they could on their own, and we fill them with better tenants. Our placement fee is a one-time cost that pays for itself through shorter vacancy periods and our resident retention strategy that keeps tenants in place for years.